When Hiphop legends Arrested Development dropped the album 3 Years, 5 months and 2 Days in The Life Of… the ground shook. For us personally, it was deeply moving and remains as powerful as ever. Several records and two decades later we find ourselves in the incredible position of rebranding the Grammy-winning band. This project is truly special as we worked directly with Speech to dig deep into the what makes the band so unique the world over.
Ultimately we decided to go back to the very first logotype and build from there. We established simplicity, weaved in a story, and worked in the band’s contagious positivity. We are honored to have had the opportunity to launch an identity rebrand and website design, which has paved the way for a tour takeover and a special relationship with Speech and the AD family.
Check out the latest from Arrested Development: